Oralyn had built a genuinely good skincare line — clean ingredients, real results, loyal customers. But their social presence told a completely different story. The feed looked like a brand shoot from 2019. Polished, corporate, and completely disconnected from how their actual customers talked about skincare.
They were posting 4-5 times a week. Views weren't growing. Followers were flat. And their paid ads were underperforming because the creatives didn't feel native to any platform they were running on. The brand looked expensive but didn't feel trustworthy — and in skincare, trust is everything.
The brief was simple: make Oralyn's feed look like it was run by someone who genuinely loves skincare — not a marketing department. We started by identifying 18 creators across TikTok and Instagram who already talked about clean beauty in the way Oralyn's ideal customer thought about it.
Creator matching: 18 creators hand-picked by niche fit and audience quality, not follower count. Weekly hook testing: 18 creators hand-picked by niche fit and audience quality, not follower count.
Performance tracking: Every video tracked by views, saves, shares, and link clicks not just likes. Ad creative repurposing: Top-performing organic UGC turned into paid ad creatives within 48 hours of hitting targets.
90 days. Numbers that speak for themselves.
We started by identifying 18 creators across TikTok and Instagram who already talked about clean beauty in the way Oralyn's ideal customer thought about it.
We tried two agencies before this and got nothing but polished content and excuses. Reel & Real gave us a real strategy, real creators, and real results within 60 days.
